Forever Living Products is a private, direct sales wellness and beauty company based in Scottsdale, Arizona. Founded in 1978 by Rex Maughan, the multi-billion-dollar company has grown to manufacture and sell over 100 unique products and has a presence in over 140 countries. Forever is also the largest grower, manufacturer and distributor of aloe vera products worldwide. The vertically integrated company owns and operates its own aloe fields, manufacturing facilities, research and development, quality control laboratories, and distribution channels.